“The car itself is unspectacular but it is very important to Toyota. This is why Morizo chose the car for the first ‘Morizo award,’… the car can be driven over the years by everybody from beginners to experts. And this is the proof that the car is the symbol of Toyota’s quality, durability and reliability”. Morizo is the driver name and blogging alter ego adopted by Mr. Toyoda, a motor sports enthusiast!